BRANDING IS NOTHING MORE OR LESS THAN THE ART OF CULTIVATING VALUE
There are many theories and misconceptions about branding. For Growingdale branding is all about cultivating value — perceived value. It is this emotional value that gives power to marketing and sales. It allows capitalising on past efforts and investments. Value as a growth agent is crucial for growth. The more people value your organisation, brand, project or yourself, the less your price is challenged.
The more something is replaceable, the lower the value and vice versa. This is not an opinion, this is a principle. Hence, our strategy for branding and cultivating value; doing everything we can to make your company, your brand, your project or yourself less exchangeable.
You may ask, why cultivation? Why not generating value? Value is always subjective and very relational. Relationships are cultivated because they are biotic. The proof that relationships are biotic is simple. When you stop nourishing a relationship, it dies. Whatever dies must once have been alive — and thus be biotic.